About
A conference built around conversations.
Brazil Dreamin' 2026 · November 12 & 13, 2026 · São Paulo
What Brazil Dreamin’ is
Brazil Dreamin’ is a Salesforce community conference held in São Paulo. It gathers the people who work with the platform every day — admins, developers, architects, consultants, business users and community leaders — for practical content and real conversations.
Why it exists
Big conferences are great for announcements. Brazil Dreamin’ is for what comes after: how things are really built, what works in Brazilian companies, and who you can learn from. The program favors experience over slides and conversation over crowds.
- The essentials
- When
- November 12 & 13, 2026
- Where
- Central Park Jardins · Cerqueira César · São Paulo
- Hours
- 09:00–17:30
- Format
- Two days in person, two rooms in parallel
- Included
- Breakfast and coffee break on both days
Who organizes it
Made by the community, for the community.
Brazil Dreamin’ is organized by the Brazilian Salesforce community: people who work with the platform and make the event happen as volunteers. Leading the organization of this edition are Guilherme Dornelas, Maurício Silva and Leandro Palma.
It is an independent, not-for-profit event and is not run by Salesforce. Every real goes back into the event and into keeping it going.
OrganizerGuilherme DornelasSalesforce MVP · Founder, Reforce · OrganizerSalesforce MVP and founder of Reforce. Mentor in the Trailblazer Community, leading a community group of over 2,200 members for nine years. Spoke at Dreamforce 2026 on building a career through community, beyond certifications. Organizes Brazil Dreamin’ with Leandro Palma and Maurício Silva.See profile and session
OrganizerMaurício SilvaSalesforce MVP · OrganizerSee profile and session
OrganizerLeandro PalmaSalesforce solution architect · OrganizerArchitects Salesforce solutions with a focus on governance and automation. Author of a series of LinkedIn articles on the risks of speeding up projects with generative AI and no architectural backing. Organizes Brazil Dreamin’ with Guilherme Dornelas and Maurício Silva.See profile and session
2025 edition
